FSA & NRCS Communicators: This toolkit is intended for states prone to hurricane activity.

We posted this blog on farmers.gov this morning, encouraging producers to prepare for the 2025 hurricane season and get to familiar with USDA recovery resources.

FSA Communications Coordinators and NRCS Public Affairs Specialists in hurricane-prone states are encouraged to utilize this toolkit to amplify disaster preparedness for the 2025 hurricane season. This includes sharing the stakeholder toolkit with your contacts, distributing the govDelivery article, and distributing the attached public service announcement audio file to your state’s broadcast media outlets. Please customize materials where appropriate. NRCS X – Current guidance still stands, we are on a pause for state-level social media at this time (refer to 4/9 guidance sent from FPAC.RCT@usda.gov). Instead, please reshare content posted from our national X accounts.

Please proceed with any local- or state-level media queries. Any regional- or national-level media queries should be flagged to fpac.bc.press@usda.gov for guidance on next steps.

Toolkit Contents:

  • govDelivery Article
  • Talking Points
  • Public Service Announcement
    • Audio (attached)
    • Script (attached)
    • Video (linked)
  • Poster (attached)
  • Suggested Stakeholder Email (to send Stakeholder Toolkit)
  • Additional Resources
  • Stakeholder Toolkit (attached)
    • Social media posts and graphics

Toolkit contents can also be found in this Box folder and on the ​Folder icon EAD Field SharePointNOTE: Only you (FSA Communications Coordinators and NRCS Public Affairs Specialists) have access to the EAD Field SharePoint Site. Service center staff do not have access. If you would like to share with your state’s staff, please share the Box folder link or download items individually.